![]() ![]() AlUla is a transformative experience that has to be seen first hand, but AR is the second best thing to that.”Ībdulla Alhammadi, MENA Business Lead, Snap Inc., added: “Although many of us have been practicing physical distancing in recent months, this campaign by the Royal Commission of AlUla shows how creative technologies like AR are providing people with a means to keep exploring their world, to express their imagination, and ultimately bring communities together even when they’re apart. ![]() Melanie DeSouza, executive marketing director at the Royal Commission for AlUla said: “As a relatively unknown destination, but one that has 250,000 years of stories to tell, immersive technology provides an introduction to AlUla in a way a still picture can’t. The Royal Commission for AlUla has recognized the technology’s potential and had previously worked with Snapchat to showcase artistic work using AR during the Desert X AlUla exhibition held this February. In recent years, the use of AR activations in sectors like tourism and travel has become much more mainstream, with the public able to virtually engage with new surroundings and share those experiences easily with others. Nearly 600,000 people used the Portal Lens to visit the AlUla sites in the first 24-hours. How about starting with a land of ancient civilizations in the Saudi Arabian desert Habitas AlUla is located in the Ashar Valley on a UNESCO heritage site. The campaign was released nationally in five countries - including Saudi Arabia - and was more broadly targeted at key tourism markets such as the UAE, Bahrain, Kuwait, the United States, the United Kingdom, France, and others. The Royal Commission for AlUla worked with Snapchat to release a Portal Lens that transported users into a virtual world through their smartphone - where they could visit Qasr Al-Farid, tour Elephant Rock, see a remake of the Air Balloon Festival, and look upon the plains of the grand Nabatean Desert. Among other desert wildlife are Arabian wolf, red fox, rock hyrax, desert hedgehog, sand partridge and North African wildcat.ALULA - Travelers from within Saudi Arabia and from around the world recently explored several of AlUla landmark experiences using the power of augmented reality (AR). An ambitious Arabian leopard breeding program in the region aims to bring the endandered animal back from near extinction with plans for them to eventually be reintroduced into the wild mountains of AlUla. Sharaan Nature Reserve, meanwhile, conserves important habitat and wildlife such as sand gazelle, mountain gazelle, Nubian ibex and Arabian oryx. The Oasis Trail brings you among palm trees and farms noted for citrus trees. It was this Oasis that supported successive civilisations. The region showcases volcanic and desert landscapes, but a third geological wonder is the Oasis, which splashes the red desert green and scents the air with mint and orange blossom. Book a stargazing tour and you can lay back on a carpet, listen to ancient stories from local guides, and stare into the far reaches of the light-twinkled universe. Sunrises and sunsets are particularly spectacular at rock formations such as Pyramid Mountain, Elephant Rock and Rainbow Rock, when colours splatter the landscape in orange and red.Īfter dark, the immensity of the star-encrusted sky is exhilarating too. The ancient monuments of AlUla are fabulous, and even more exceptional thanks to their stunning desert setting. Meanwhile history buffs – and train spotters – will also appreciate the historic Hejaz Madrasat AdDeera Railway station and Hegra Fort, both associated with the early 20th-century Arab Revolt and story of Lawrence of Arabia. The group experiences operate daily on fixed schedule from throughout the year, activities include cycling, hiking and stargazing. ![]() A castle perched on a rock outcrop offers an extraordinary bird’s-eye view of the labyrinthine ruins below. A night-time guided walk by torchlight, taking in the rock carvings and recounting tales of ancient residents and desert traders, is spellbinding.Īnother top sight is AlUla’s 12th-century Old Town, which encloses some 900 mud-brick buildings behind walls. sites every visitor needs to experience on their trip to Al Ula. The Nabataeans bequeathed over 100 rock tombs carved from the red cliffs at Hegra, Saudi Arabia’s first UNESCO World Heritage Site. AlUla contains Saudi Arabias first UNESCO World Heritage site, known as Hegra or. ![]() From the ninth century BCE, the little-understood but sophisticated Dadan or Lihyan civilisations left behind carved lions, huge statues of kings and hundreds of rock inscriptions at Jabal Ikmah. AlUla is a vast open-air museum with prime historical and cultural significance that stretches back to the Palaeolithic and Bronze ages, as attested by the thousands of inscriptions across the AlUla valley. Its not the valuables you take with you that make your trip its the experience you live and the memories you bring home. ![]()
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