![]() It was also important that the symbol take on a blue gradient and pull in the color of our core products, connecting our future to our company's origins."Īs for the wordmark set in the company's custom typeface, it was designed "to be simple and effective in a wide range of applications - from the smallest in-app use case to the immersive world of the metaverse itself." The Meta symbol forms a continuous loop that works seamlessly between 2D and 3D contexts and "is designed to be experienced from different perspectives and interacted with." The symbol "can resemble an M for Meta, and also at times an infinity sign, symbolizing infinite horizons in the metaverse."įACEBOOK: with all caps, bespoke type & empathy the new FB is bornĭesigned to dynamically live in the metaverse the Meta symbol "can take on infinite textures, colors and movement, capturing the creativity and imagination of a 3D world. "Unlike traditional brand design processes, we designed this symbol to live in motion and 3D" notes the team of the symbol design that is "drawn from a single line in space using our own Quest technology." Mark announces #Meta, the new name for FACEBOOK. The company is named after the greek word Meta (from the Greek μετα-, meta-, meaning "after" or "beyond"), a prefix that comes from the Greek preposition meta- (μετα-).įor Zuckerberg the word stands for "beyond" as the company aims to "take us beyond what digital connection makes possible today." this concept eventually seeped into other disciplines and cultures – like the 8 note octave system in music – as a way to reflect how things perpetually renew every 8 steps ad infinitum.Mark Zuckerberg unveiled FACEBOOK's next step -it was awkward.įACEBOOK is entering its meta verse era with a brand new logo and a symbol -designed collectively by brand and product teams from across the company. ![]() from the division of cells (mitosis) to ancient egyptian scriptures, the eighth step seems to always be associated to the act of creation and to a new ‘life’ forming. There’s also talk of the ‘eight dynamics’ or ‘octave of creation’ principles which are based on the creation of life and the urge to exist for infinity. historically symbolizing infinity and the cycle of birth and death, the ‘ouroboros’ depicts a snake or dragon biting its own tail while contorted into a horizontal figure 8. Now- where does the infinity logo come from? one theory dictates that it finds its origins in the ‘ouroboros’ symbol. it was also important that the symbol take on a blue gradient and pull in the color of our core products, connecting our future to our company’s origins,’ says facebook. it can take on infinite textures, colors and movement, capturing the creativity and imagination of a 3D world. the company shaped the new symbol as a continuous loop that morphs and takes on different meaning depending on the viewer’s vantage point the symbol looks like an M for ‘meta’ from one angle and an infinity sign from another – reflecting the endless layers of the metaverse.īuilding on that thought, ‘the meta symbol was designed to dynamically live in the metaverse - where you can move through it and around it. ‘the metaverse is the next evolution of social technology - where you can share immersive experiences with people even when you can’t be together in person, and do things together you couldn’t do in the physical world’, writes facebook on its website blog.įacebook meta logo, image via facebook connectįurthermore, this all-encompassing new name is met with a new logo that facebook explains was ‘ designed to live in motion and 3D’. in greek, the word ‘meta’ translates to ‘beyond’ – echoing zuckerberg’s belief that ‘ there is always more to build’. he goes on stating that the ‘ brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future’.ĭemonstrating the transition in brand identity | animation © facebookĮnter facebook’s ‘metaverse’ plan – a vision for the future where virtual and augmented realities become fully integrated in the company’s product and services. Meta logo, new logo billboard at facebook’s headquartersĪt the end of his keynote speech during the connect 2021 conference on october 28, zuckerberg highlighted that the facebook rebrand as ‘meta’ was done in an effort to truly represent everything that the company does and will do. ![]() naturally, right after the news, the internet began flooding with opinions, speculations, and unavoidable criticism. this decision puts a spotlight on the founder’s next step in connecting people virtually, which he calls the ‘metaverse’ plan. Facebook rebrand as ‘meta’ reveals its metaverse planįacebook founder mark zuckerberg announced earlier this week that the giant tech company is now changing its name to ‘meta’ – with a new logo resembling a distorted infinity loop. ![]()
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